Privacy policy
Protection of your personal data
Last updated: April 2026
Data controller
Art Optical, located at Avenue de la Toison d'Or 24, 1050 Brussels, Belgium, is responsible for the processing of your personal data. For any questions regarding the protection of your data, you may contact us at info@artoptical.be or +32 2 514 20 23.
Data collected
We collect the following data: - Browsing data: IP address, browser type, pages visited, visit duration (via Google Analytics) - Contact data: name, email, phone when you book an appointment via Calendly or contact us directly - Transaction data: information related to your in-store purchases We do not collect any health data or sensitive data through this site.
Purposes of processing
Your data is processed for the following purposes: - Appointment management and customer follow-up - Improvement of our website and user experience - Anonymised statistical analysis of web traffic - Commercial communication (only with your consent)
Legal basis
The processing of your data is based on: - Your consent (analytical cookies, marketing communications) - Performance of a contract (appointment management, purchases) - Our legitimate interest (website improvement, security)
Cookies
This site uses cookies: - Essential cookies: necessary for the operation of the site (language preferences). These do not require your consent. - Analytical cookies (Google Analytics): help us understand how you use our site. These cookies are only activated after your explicit consent via our cookie banner. You can change your preferences at any time by clicking the "Cookie settings" link at the bottom of the page.
Data retention
Your personal data is retained for the period necessary for the purposes for which it is processed: - Browsing data: maximum 26 months - Customer data: duration of the commercial relationship + 3 years - Contact data (appointments): 1 year after the last contact
Data sharing
Your data may be shared with: - Google (Google Analytics): web traffic analysis - Calendly: online appointment management - Vercel: website hosting We never sell your personal data to third parties.
Your rights (GDPR)
In accordance with the General Data Protection Regulation (GDPR), you have the following rights: - Right of access: obtain a copy of your data - Right to rectification: correct inaccurate data - Right to erasure: request the deletion of your data - Right to restriction: restrict the processing of your data - Right to portability: receive your data in a structured format - Right to object: object to the processing of your data To exercise these rights, contact us at info@artoptical.be. We will respond within 30 days.
Supervisory authority
If you believe that the processing of your data is not compliant, you have the right to lodge a complaint with the Data Protection Authority (DPA): Rue de la Presse 35, 1000 Brussels https://www.dataprotectionauthority.be